Thanks for your interest in "Boston's Classic Rock," 100.7 WZLX!
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WZLX is the ONLY Classic Rock Station in Boston. 80% of 'ZLX's audience is aged 25-54. WZLX continues to be a top performer with Adults 25-54 and Men 25-54. Top 2 M25-54 (12 out of 14 books).
Classic Rock is a multi-generational format that touches consumers in Boston with $7.4 billion in annual spending power! WZLX allows you to reach 14% of all Boston Metro consumers 25-54 each week. 53% of the WZLX Audience has a household income greater than $75,000.
WZLX put Classic Rock on the map, paving the way for other Classic Rock stations in the country for the last 20 years. Listeners and clients always know what they’re getting-Classic Rock.
WZLX is Boston! Plus you reach consumers North into New Hampshire, west through Worcester, South into Rhode Island and Connecticut with a total Coverage of more than 300,000 consumers weekly!
WZLX features the popular "Karlson & McKenzie" morning show and Chuck Nowlin on the ride home. Specialty programming includes "Breakfast with The Beatles" with Cha-Chi Loprete and "Sunday Morning Blues" with Carter Alan.
