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Sales Kit: Client Highlights

My name is Mike Loftus and I am the Local Sales Manager at WZLX. Our entire sales staff takes great pride in our commitment to delivering results for our advertisers. Our listeners are among the most loyal in Boston, and our advertisers know they will respond to their message. By taking advantage of all our assets, from on-air and on-line commercials to innovative promotions and events, our advertisers grow their business in a spirit of true partnership. Please call me if you would like to discuss how we can put our assets to work for you. Here are just a small sampling of clients who successfully partnered with WZLX to accomplish their marketing goals:

Flemings Steakouse: 50/50 Discount Deals

Flemings provided $5,000 in $100 gift certificates. We posted the gift certificates on the 50/50 Discount Deals portion of WZLX.COM, and listeners were able to purchse the $100 gift certificates for $50 each. The certificates sold out in less than two weeks. Flemings received an on-air advertising schedule worth $5,000, without spending any cash!


Weber Grills

Listeners were encouraged to go to WZLX.COM to submit their favorite grilling recipe. The recipe’s were posed on WZLX.COM and discussed on the Karlson & McKenzie Morning Show. More than 50 recipes were submitted, and the winner, chosen live on air, received a brand new Weber Grill.


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